Primary Promotional Image
Create the required 1920 × 1080 primary image with the most important event visual placed safely away from crop zones.
Create Google Play Promotional Graphics for Events, Offers & Updates
Build Play Console promotional-content images for time-limited events, special offers and major updates. Create a 1920 × 1080 primary image with a strong focal point, prepare the required square campaign image, keep text out of the artwork, and localize each visual for the markets you target.
1920 × 1080 PRIMARY
SQUARE IMAGE
EVENTS
OFFERS
MAJOR UPDATES
Promotional Content Graphics
Create Visuals for the Promotion Itself — Not a Generic App Banner
Promotional-content artwork should be specific to the event, offer or major update. Avoid reusing a generic store-listing image and build a visual that helps users understand what is happening inside the app or game.
Required Square Image
Prepare the square companion artwork needed for additional Google Play promotional-content surfaces and lists.
Single Focal Point
Build the composition around one clear subject so the artwork remains understandable when cropped or displayed on smaller Play surfaces.
Text-Free Artwork
Keep app names, slogans, event names and promotional copy out of the image. Use Play Console’s tagline and description fields for the message.
Event-Specific Visuals
Create fresh artwork for the actual offer, limited-time event or update rather than reusing a generic app image from the store listing.
Localized Campaign Graphics
Prepare market-appropriate creative for different locales while keeping every promotional submission specific and visually consistent.
Campaign Workflow
Create Google Play Promotional Content Graphics in Four Steps
1
Choose the promotion type
Decide whether you are visualizing an offer, time-limited event or major update before creating the artwork.
2
Design the 16:9 primary image
Use a 1920 × 1080 canvas and keep the key subject inside the safe central area so important content survives cropping.
3
Adapt the square companion image
Rebuild the composition for the required square asset instead of simply cropping the rectangular image blindly.
4
Add text separately in Play Console
Use the tagline and description fields for event details, benefit and redemption instructions rather than placing those words inside the image.
Promotional Graphic Checklist
- 1920 × 1080 primary image
- JPG or 24-bit PNG
- Single centered focal point
- No text, app name or slogan in image
- Square companion image prepared
Current Play Console Requirements
Use Today’s Promotional-Content Rules, Not Legacy Promo-Graphic Specs
Google currently treats promotional content as a campaign system for offers, limited-time events and major updates, with dedicated image and text requirements.
Primary Image
- 1920 × 1080 pixels.
- 16:9 aspect ratio.
- JPG or 24-bit PNG supported.
- Keep critical elements inside the safe central area.
- Do not add border frames.
Image Content
- Do not place text in the image.
- Do not add brand logos, slogans or app/game names as image text.
- Do not use Google Play badges or Store icons.
- Avoid fake buttons, toggles or tap-target-like elements.
- Use one clear focal point and event-specific creative.
Promotional Content Availability
- Available for all games.
- Available for eligible apps using Premium growth tools.
- Promotional content can represent offers, time-limited events and major updates.
- Square image is also required for supported Play surfaces.
- Video is highly recommended and must follow separate requirements.
Google Play can update promotional-content eligibility, image guidance and safe zones. Check the latest Play Console Help before submitting a campaign.
Campaign Use Cases
Create Fresh Graphics for Each Promotion
Promotional content should communicate a specific, timely user-facing reason to re-engage with the app or game.
Limited-Time Event
Visualize the actual seasonal event, challenge, competition or special in-app experience rather than a generic brand banner.
Special Offer
Show the product or reward visually while keeping the discount details and eligibility conditions in the Play Console text fields.
Major App Update
Create artwork around the new feature or content users can now experience inside the app.
Game Content Drop
Use characters, levels, items or environments specific to the new content rather than recycling generic gameplay art.
Seasonal Campaign
Build a fresh visual for the specific seasonal event and adapt it to the targeted markets and cultures.
Localized Promotion
Use locale-appropriate artwork where needed and keep the translated tagline and description accurate for each target market.
Promotional Content vs Feature Graphic
These Are Different Google Play Assets
A feature graphic belongs to the store listing. Promotional-content graphics are campaign-specific visuals for events, offers and major updates.
| Area | Promotional Content Graphic | Feature Graphic |
|---|---|---|
| Purpose | Event, offer or major-update campaign | Core store-listing visual asset |
| Primary image | 1920 × 1080, 16:9 | 1024 × 500 |
| Image text | Do not include text in the promotional image | Keep text minimal and follow store-listing guidance |
| Creative reuse | Create fresh, event-specific artwork | Can remain part of the persistent listing identity |
| Companion assets | Square image required; video highly recommended | Used alongside screenshots and optional preview video |
Related RenderDuck Tools
Continue with the Google Play Asset You Need
Google Play Feature Graphic Generator
Create the persistent 1024 × 500 store-listing feature graphic.
Create feature graphic →Google Play Store Listing Generator
Coordinate screenshots, feature graphics, localization and store listing creative.
Build store listing →Google Play Store Image Generator
Create phone, tablet, feature graphic and localized listing images in one visual system.
Create store images →Google Play Screenshot Generator
Create Android screenshots around real app UI and current Play guidance.
Create screenshots →Feature Graphic Templates
Browse reusable visual directions for Google Play store and promotional creative.
Browse templates →App Screenshot Localization
Adapt store and marketing creative for additional languages and markets.
Localize graphics →
FAQ
Google Play Promotional Graphic Generator FAQs
Does Google Play still have a standalone “promo graphic” field?
Current Play Console guidance centers on feature graphics for store listings and Promotional content for events, offers and major updates. Promotional content uses dedicated primary and square images rather than a generic legacy promo-graphic field.
What size is the promotional-content primary image?
Current Google Play guidance requires the primary image to be 1920 × 1080 pixels with a 16:9 aspect ratio.
What file formats are accepted?
Google currently supports JPG and 24-bit PNG for the primary promotional-content image.
Can I add the app name or offer text inside the image?
No. Current guidance says not to include text in promotional-content images, including brand logos, slogans or app/game names as image text. Use the tagline and description fields instead.
Is a square image also required?
Yes. Current Play Console promotional-content guidance requires a square image for use across supported Google Play surfaces and lists.
What can Promotional content be used for?
Google currently supports promotional content for offers, time-limited events and major updates.
Can every app use Promotional content?
Google currently makes Promotional content available to all games and to apps that meet its eligibility criteria for Premium growth tools.
Should I reuse my feature graphic as the promo image?
Google recommends event-specific artwork and advises against reusing the same or very similar image as the main store-listing page.
Does RenderDuck add a watermark to the standard export?
RenderDuck is designed to provide clean standard app marketing exports without placing a RenderDuck watermark over the finished graphic.
Create Google Play Promotional Content Graphics with RenderDuck
Build the 1920 × 1080 primary image, prepare a square companion asset, keep the artwork focused and text-free, and export campaign graphics for events, offers and major updates directly from your browser.
Start Creating Promotional Graphics